JULY 2019 - PRESENT
Vice President of Web - Ace Hotel / Atelier Ace, New York, NY
Lead web product and digital marketing for 11 Ace Hotels, Sister City, Maison de la Luz, 20 restaurants, bars, and an online retail store.
Manage web development, distribution technology, systems architecture, and digital design.
Oversee the strategic planning for a systems overhaul to reduce costs and improve guest experience.
Proposed and managed the transition to a new booking system that increased conversions 15%, enabled features like multi-language, currency, online itinerary management and multi-room booking.
Relaunched digital marketing resulting in a 60% increase in ROIC (11:1) and 3x YoY budget growth.
Developed and introduced BI tools, data and insights dashboards with key metrics for stakeholders.
Overhauled the project management methodology to streamline task-based operations.
JULY 2018 - JULY 2019
President & Chief Operating Officer - Butler Hospitality, New York, NY
Butler’s digital platform enables hotels to outsource their room service and catering by delivering F&B from hotel kitchen hubs to surrounding properties.
Lead the team who won an Indie Hotel Award 2019 for Best Technology Product.
Delivered a 2.5x increase in kitchen throughput with 12k deliveries from 2 hubs to 4k rooms.
Identified and implemented software for project management, BI reporting, omnichannel CX, CRM, OMS, KDS, PMS, a new website (CMS), sales pipeline, internal comms, accounting, HR, and payroll.
Oversaw a $4mm annual budget, strategic direction, fundraising, and investor communications.
Created an engaging guest experience while reducing costs, tracking KPIs, and managing priorities.
Recruited & managed the principals of technology, product, customer experience, and operations.
Collaborated with a branding agency (Red Antler) to develop and launch a new brand identity.
JULY 2011 - APRIL 2018
Chief Executive Officer & Co-Founder - Jetaport Inc. (Skipper), New York, NY
Co-founded a venture-backed travel marketplace that streamlined hotel bookings for groups.
Generated $60mm in gross bookings by facilitating 50k group contracts for 100k users (2016/17).
Assembled and managed the product and web development team.
Created a best-in-class user experience resulting in a 4.9/5 Google review score.
Sourced, signed and launched partnerships with supply and demand organizations.
Built and led a diverse 30 person organization, while overseeing day-to-day operations, a $3mm annual budget, product, business development, and fundraising initiatives.
JUNE 2009 - MARCH 2011
Private Bank Analyst - J.P.Morgan, New York, NY
Selected into the Private Bank Analyst Training Program. Certifications: Series 7 & 63.
Sourced and initiated dialogue with prospective clients resulting in $100mm in new business.
Fostered and maintained existing client relationships for 4 bankers.